Ulrich R. Orth

Ulrich R. Orth is A&F Marketing Professor and Chair at Christian-Albrechts-University Kiel, Germany; previous positions include professorships at Oregon State University, Mendel University Brno (Czech Republic), and Munich University of Technology.

His main research interests include individual, social, and cultural drivers of consumer differential response to design, servicescapes, and brands, especially related to wine. Prof. Orth's work has been published in numerous academic and applied outlets including Journal of Marketing, Journal of Advertising, European Journal of Marketing, International Journal of Research in Marketing, Journal of Social Psychology, and others.

He is a founding fellow of the Academy of Wine Business Research, and is currently editor of the International Journal of Wine Business Research. Wine businesses in multiple countries frequently consult with him on issues of brand management, retailing, and customer relationship management.

 Organisé à l’initiative de

 
Forum Œnologie


Isara Lyon

Organisation

Organisé par Forum Œnologie et l’ISARA-Lyon, avec comme partenaires principaux Inter Rhône et la Revue des Œnologues, International Syrah Symposium se tiendra au cœur du pôle biotechnologique de la ville de Lyon. Il bénéficiera des toutes nouvelles installations de l’Isara, école d’ingénieurs en agriculture et agro-alimentaire. ISS 2008 bénéficiera ainsi d’installations modernes de vidéo conférence, télétransmission et traduction simultanée adaptées à l’accueil d'intervenants du monde entier.

Ce colloque bénéficiera d’une audience internationale grâce à la diffusion des actes par la Revue des Œnologues et sur le site www.syrah.symposium.tv