Syrah Marketing: Wednesday 14 may 2008
9 h 00 - 9 h 30 Openning Introduction: History of Syrah Two Millennia of Recorded Harvests in Syrah Country Gilbert Garrier Professor Emeritus, University of Lyon II (France). SESSION 1 Chaired by Michel Chapoutier (Chapoutier Wineries) 1 - Economics of Syrah Syrah’s Third Millennium? Jérôme QUIOT, President of Wine University (France) Syrah’s Place in the Wine Economy Catherine Pivot, Professor, University of Lyon III (France) Testimony: A Case of Australian Wines. Sam Tolley, Inter profession of Australian wine growers (Australia). SESSION 2 Chaired by Ulrich Orth, Professor, Oregon State University (USA) and University of Kiel (Germany) 2 - International Marketing of Syrah How to Associate the Value of the “Terroir” with the Vine? Joelle Brouard, Professor, ESC Dijon, (France) The Development of Syrah in the South of Europe Antinio Seccia professor, University of Bari, (Italy) The Development of Syrah in South America, particularly in Chile Amé de Saint Charles, Oenoprod, (France) Testimony: Another Australian Case. Bill Hardy, Hardywines, Limited Constellation Group (Australia). SESSION 3 Chaired by Damien Wilson, Professor, ESA Angers (France) 3 - Roundtable: The International Syrah Market – Current Situation and Future Outlook Reference Markets for Syrah Worldwide Hervé Henrotte, Service des vins et spiriteux, UBI France (France) The Observations from the UK Market Jean-Philippe Perrouty, Senior Research Manager, Wine Intelligence Ltd (UK) The Swiss Market of Syrah – Tendencies and Key Factors of Success - Extrapolation to the World of the Wine Alexandre Truffer, Chief Editor, Roman duVin (Switzerland) Testimony: The Syrah in the world. Jancis Robinson, BBC Journalist, (UK) SESSION 4 Chaired by Jerome Villaret, Management and Economics, Inter-Rhone (France) 4 - Roundatable: Syrah/Shiraz: for What Consumer? Speaking Syrah: Consumer-Wine Interfaces Ulrich ORTH, Professor, University of Kiel (Germany) Survey of Syrah’s Notoriety with the French Consumers (conducted jointly by SupAgro Montpelier and ISARA- Lyon) Francois d’Hauteville, SupAgro Montpelier and Michel Serieys, ISARA- Lyon, (France) The Epic of the Alliance with the Taste of Syrah between an Australian Winerie and a Rhone Valley.Cellar Julie Campos, Tain Cellar, (France) and Nathan Waks, Kilikanoon (Australia) Rhone Rangers Californian organization and the trends regarding Syrah consumption in US Cheril Quist Chief executive, Californian Rhone Rangers Association (USA) 17 h - Closing of the symposium Jerome Quiot, President, Université du Vin (France) and Micher Gugliemi, Director General, ISARA-Lyon (France), Madame Eliane Giraud (Rhône-Alpes Region) | Practical Information Map Download in PDF format Lodging Hours
Language Each speaker will speak in his/her native tongue. Simultaneous translation will be offered. Food
Organisation Organised by Forum Œnologie and ISARA-Lyon, along with main sponsors Inter Rhône and the Revue des Œnologues, ISS will be held in the heart of Lyon's biotech hub. It will make use of the modern facilities at ISARA, an agricultural and food engineering school: videoconferencing, multiplexing and simultaneous translation, in order to present speakers from all over the world. This conference will also enjoy an international audience, thanks to publication of the proceedings by the journal Revue des Œnologues and on the Web site, www.syrah.symposium.tv |